Our Story

JOON was started in 2012, a teddy bear and toy brand inspired by classic toys of our past and new beginnings for our future. From Teddy bears to kids' chairs, to rocking horses, we wanted to capture children's imagination. We wanted to deliver products that stand the test of time and create lasting memories for children and adults.

JOON, which means "soul - spirit - life" or "dear" a Persian word for endearment, represents our deep passion for products that have meaning and warmth. Our collection of products are finely made with premium quality materials and expert craftsmanship.

We are extremely excited that you found us and hope you love our products as much as we do!